App download breakdown by country

The full report is available at App Annie , and has more detail on the sorts of apps that do best in respective territories and platforms.

The publication is the start of a comprehensive monthly index that App Annie intends to begin publishing every month to track more than , apps on iOS and Google Play. This article is more than 8 years old. App Annie has provided extra data that gives insights into the breakdown of revenues and downloads between platforms and countries — with surprises from China, South Korea and Japan. Apple's App Store still generates substantially more revenue for developers than Google Play, despite Android's bigger installed base.

Reuse this content. But will it surpass Google Maps? Probably not. Even with a smaller mobile app market share, Apple users still spend more money.

But Apple users still dominate app spending, at nearly double the rate of Android users. Technology usage varies by generation. Mobile app usage is no exception. You probably assumed that younger generations spend more time using mobile apps than people who are older.

If so, that assumption was correct. As you can see from the graph, people between the ages of spend about 1 hour and 15 minutes per day using mobile apps.

Even mobile users over the age of 65 spend close to an hour mobile apps every day. Not all mobile usage is created equally. In addition to the differences between operating systems, the usage will also vary by the type of mobile device that people use.

People have smartphones, tablets, desktop computers, and laptops. You can even access content and apps from smart TVs, watches, smart home devices, and smart vehicles. But there are certain categories that are dominated with smartphone app usage. These are the top categories that people turn to their smartphones for. Logically, it makes sense. People need to access maps and GPS services on the go, so a smartphone is obviously the best choice.

People have so many ways to buy online, yet they still choose to use smartphones at a high rate. News and information is another category that jumps out at me. If you recall from earlier, there are twice the number of smartphones worldwide than tablets 2. But tablet usage is starting to catch up with smartphones.

People download more apps on their smartphones and use more smartphone apps on a monthly basis. However, tablets outperform smartphones by a hair when it comes to paid apps or subscription purchases via an app.

This could be a category that tablets will continue to control in years to come. While tablets may not be as popular as smartphones, they are used for specific purposes. If you compare this graph to the previous one, you could conclude that a user is more likely to pay for gaming apps that are installed on a tablet. Since tablet screens are larger, the gameplay and user experience will be enhanced.

Like nearly everything else, behavior changes by location. This same concept can be applied to app usage.

But other emerging markets like India, Indonesia, and Brazil are all seeing high growth rates as well. As technology advances and becomes increasingly accessible in emerging markets across the globe, the potential for targeting international consumers with an app can be appealing for certain businesses. In many ways, this graph mirrors what we saw previously. As downloads rise in India, it makes sense that users would spend more time using apps.

There is one thing that remains consistent across the board for each of these countries. The time spent on mobile apps is growing each year. Take a country like Italy, with a fraction of the population compared India. Android dominates the global market share.

Mobile apps are part of our daily lives. For example, India which is standing in the 1st position of downloads from the Google Play Store, registered more than 5 Bn downloads itself. This represents a difference of more than 3. Actually, there is a difference of more than 1. This trend is very different than the one on Google Play, where 4 countries have generated more than1 Bn downloads by themselves. More information. Other statistics on the topic.

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